TrueNorth Airborne Communication Campaigns

The Empire Builder campaign sprang from an insight my client voiced about how our target audience as corporate jet owners viewed themselves as conquerors of the business world. Tapping into this mindset where this predominantly male demographic could identify with the romanticized role of an Arthurian empire builder allowed for interesting visuals where I could composite images and utilize great textures, like chain mail.

The Open Cabin campaign was next to announce a whole new integrated cabin communications experience. Introducing a clean, airy…well, open…feeling for this campaign was a breath of fresh air.

When TrueNorth introduced a sleek, new customizable black airborne phone handset, I elevated the brand communications to feature a more elegant, sleek, sophisticated look with modern touches.