Astronics Ad

This ad layout was proposed during a refresh phase. In addition to suggesting new, trendier fonts, I wanted a bolder visual for stopping power in publications while reinforcing brand recognition as they enjoyed significant expertise in the industry already. As such the logo was not going to change, so I played up the A shape to add a bit of spunk to the aircraft-in-flight beauty shot. Ads in the aviation/avionics industry, understandably so, tend toward the safe, tried and true side of the spectrum, so working in layouts that are less expected is always an enjoyable exploration.